What it Means to Create an Ethical Clothing Brand
From day 1 of creating the OMM label it has been our goal to have only a positive impact on the world. Every step of the journey to creating our pieces we have strived to choose the ethical and sustainable way. Many of us don’t fully understand how the clothes we wear every day affects the world around us.
First we studied the FASHION'S FUTURE: THE SUSTAINABLE DEVELOPMENT GOALS course by the Fashion Revolution. We take the movement's beliefs very seriously - that in the fashion industry we must value people, the environment, creativity, and profit in equal measure.
This starts with the material - OMM Label pieces are made from GOTS certified organic cotton, which requires 90% less water to grow than usual methods in the fashion industry and keeps pesticides and fertilisers out of the environment. You can read more about why we choose organic in our blog ‘Why Organic Fibres?’.
Next is the manufacturing, we're proud to be partnering with Anika's family-run business in Bangladesh. Anika's business follows many practices that we value, including paying their workers a living wage, providing free childcare for staff and free sanitary products. Whilst this means we pay more per piece than competitors, we believe it's worth supporting a fair trade world.
As a lot of waste produced by the fashion industry is through packaging, we've done our best to eliminate the need for harmful plastics by using sustainable replacements. Our orders all come with digital receipts, a postcard note printed on recycled paper and use Noissue compostable tissue paper, stickers and mailer bags.
Lastly we've partner with Sendle, a completely carbon neutral courier service. Sendle offsets their emissions by supporting initiatives that reduce emissions, such as forest regeneration and funding beekeeping programs.
We've tried hard to put consideration of ethics and the environment behind every part of OMM. With each new collection we will learn more about how we can better the fashion industry, and foster a better future for our children.
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